Fact File

Capital: Abu Dhabi

Federal constitutional monarchy

Sheikh Khalifa bin Zayed Al Nahyan

Vice President & Prime Minister:
Sheikh Mohammed bin Rashid Al Maktoum

Currency: U.A.E. Dirham (AED)

Timezone: GMT +4

Ethnic Groups: 16.5% Emirati, 83.5% non-Emirati; Arabs, Indian, Pakistani, Bangladeshi, Chinese, Filipino, Thai, Iranian, Western Expats

History in the United Arab Emirates

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W.J. Towell’s presence in the United Arab Emirates dates back to the early 1960’s during which time it dominated the regional rice market.

With the foundation of the Emirates in early 70's, W.J. Towell in the UAE was incorporated in 1972. During the initial years the company concentrated on commodities and garments trading but from the mid-80's the company focus shifted towards distribution of branded consumer goods, mainly foodstuffs.

In 2008, Enhance Group commenced the provision of management and support services to W.J. Towell UAE and this has contributed to the continuing growth and development of the company.

Enhance UAE, is the identity of W.J. Towell Co (Dubai). It operates under a General Trading License and has its Head Office and warehouse in Dubai. The company also has offices in Emirates of Abu Dhabi, Fujairah, Al Ain, Sharjah and Ras Al Khaimah.

Through these offices and warehouses, Enhance UAE is able to cater to a wide range of channels consisting of major hypermarkets, supermarkets, catering and hotels, wholesalers, large & small groceries and petrol station retail outlets.

The sales and distribution network for Enhance UAE covers all of the seven Emirates, serviced by a highly professional and dedicated team of sales, merchandising and logistics personnel.