Mr. Koshy Mathew

Welcome to the Enhance website.
We hope that you find it informative and that it enables you to conduct or establish business more efficiently with us.

Koshy Mathew
Chief Operating Officer
Enhance UAE

(00) 971 4 561 2900

(00) 971 4 513 5682


Corporate Profile

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Enhance Group is a leading provider of Brand Distribution and Retail Management Solutions, headquartered in Muscat, Oman.

Mr. Imad. K. Sultan is the Chairman of Enhance Group and Mr. Dominic. C. R. Myers is the CEO. Mr. Koshy Mathew is the COO of Enhance UAE.
Enhance UAE currently enjoys the contribution of over 850+ employees from varied nationalities. Our people are our strength and we empower them to make a difference.

Enhance UAE has a team of professional key Account Managers and Sales & Merchandising personnel to cater to the ever growing Modern Trade format. We also have one of the largest direct distribution fleets in the UAE with over 160 trucks covering 5000+ outlets and convenience stores.
Enhance UAE also has a dedicated Food Service Solutions Division and employ channel specialists who cater to every segment of this exploding channel from the 7 star hotels right down to street cafes.
We have a full fledged Trade Marketing Department consisting of Brand Managers for all our key brands. They focus on conceptualizing activities, analysis and reporting.

Enhance UAE is the proud owner of the Diamond and Sultan brand trademarks. Diamond is an active brand across the region in the honey, canned seafood, jams & spreads, coconut milk powder, cereals and other categories.

We have over 300,000 Sq ft of fully racked warehousing space with temperature zones ranging from ambient to frozen. We have direct delivery from our warehouse in Dubai and stock points and offices in all other emirates. A delivery fleet of 100+ trucks delivers in excess 750,000 cases every month.

We also have a production facility to customize and pack sachets of sugar, salt, pepper etc.

Our Vision: Making Your Life Better Through our Products and Services

The Management and employees believe in our Vision and set of Values through which we aspire to improve all that we do to the benefit of our customers, partners, employees and shareholders.

"Making Your Life Better Through our Products and Services" provides the direction. We seek to align all that we do to enrich and improve the lives of all our stakeholders.

Our Values: BEST

We encourage the four values of Be Accountable, Excellence, Service and Teamwork summarized by Enhance BEST and have a set of statements for each of the Values.

Making your life better through our products and services

Download: Enhace values poster (456 Kb .pdf) 

Be accountable

We will be accountable and responsible for our actions.

We will act with integrity having respect for our colleagues, customers, business partners and shareholders.


We will strive for excellence by being passionate in our endeavour to deliver quality and continuous improvement.

We will use our collective knowledge to grow as individuals and as an organisation, enabling us to generate new ideas to ensure sustained success.


We will seek to ensure that the highest levels of customer service are consistently delivered.

We are empowered, will act with speed and be passionate about exceeding expectations.


We are a committed team that values, respects and recognises every individual's contribution.

We will utilize the knowledge of our people to encourage and develop leadership.

We recognize and reward our employees on a regular basis for demonstrating
outstanding levels of achievement through pursuing these Values.